You’re a business owner invested in building your business and doing what matters.
You have a clear vision for your future and a fierce belief in yourself and your ability to build a successful business. You know you could grow your business if only you were able to spend more time marketing yourself, creating products, and developing new ideas instead of spending countless hours and dollars on a website that never quite delivers.
Whether you are just starting out or want to grow your current business, it’s absolutely possible to transform your business into a wildly successful and immensely satisfying reality with one unique web design solution.
Hi, I’m Ericka Watson.
I’m a motivated entrepreneur who believes it’s possible to have a thriving business doing what you love so you can create a lifestyle you love. A lifestyle intentionally crafted around what really matters to you.
I’m a designer, writer, and strategy-minded problem solver whose a bit of geek. I have a passion for smart web design and digital marketing strategies that work.
How does this help you?
I create websites that are more than just pretty. They are profitable online platforms that help you create a thriving business. A business that becomes the catalyst to the flexible, fulfilling lifestyle you are striving for.
I use my creative art and design skills and my problem solving strengths to design websites and craft content that delivers a compelling user experience. One that attracts the right people to your business, establishes a connection, fosters trust, and carries them along the journey from virtual visitor to avid, loyal customer, which is exactly what your business needs to be the wild success you long for.
How I Arrived Here
Once upon a time, as a Coxswain in the United States Coast Guard, I drove 47’ Motor Life Boats. My mission: risk my life to rescue mariners at the mercy of violent seas and carry them out of harm’s way to safety.
I didn’t set out to drive boats when I initially joined the Coast Guard. My goals were two fold: indulge my love of all things nautical while training to be a journalist in their Public Affairs program. It only took one rescue mission at my first assignment, a small boat station on Puget Sound, and I was hooked. On the eve of reporting for journalism school, I changed course and began training to become a Coxswain. I learned to pilot small boats on rescue missions rather than craft beautiful sentences.
Navigating treacherous waters and violent storms in the Pacific Northwest was difficult in the extreme at times. Encountering frigid temperatures, towering waves, and blinding fog tested my limits time and time again.
Commanding a vessel on dangerous missions took strength, fortitude, smarts, and a whole lot of guts. It was one of the most challenging and terrifying things I have ever done. And, one of the most fun and rewarding!
I LOVED every minute of it.
In fact, I might still be in the Coast Guard, if not for finding an even greater passion in a new role – motherhood. Devotion for my new family prompted my decision to leave the military lifestyle behind to pursue a greater calling.
A New Career Direction
Not wanting to sacrifice time with my children for my career, I determined to do work I loved from home and create a flexible lifestyle around my family.
Writing was a natural fit for both my talents and my entrepreneurial aspirations. I completed my education, earning a BA in English with an emphasis in writing for the web. Soon after, I landed a freelance writing job for the New York Times company, About.com, as their Guide to Powerboating. Boosted by this success, and having a ton of fun using my boating experience to help others, I set out to grow my freelance writing business.
A New Passion
Launching this business is how I discovered a love of web design. I had a zero budget for hiring a web designer, and plenty of DIY bravado. Diving into WordPress, coding, CSS, and graphic design, learning it all as I went, I created my own website.
The experience of building my own website was a catalyst to fulling my entrepreneurial dreams. I loved web design so much, I began creating websites for friends and family at first, and later for paying clients. I had finally found the perfect outlet for my artistic and writing skills – web design.
Knowing I needed better skills training to turn my hobby into a thriving business, I completed another degree in Digital Design and Business. With all my skills, talent, experience and training coming together in perfect unity, I relaunched my business as Ascent 121 Media.
A New Adventure
Until I became an entrepreneur, I believed my time in the Coast Guard was the most exciting adventure I would ever live. In reality, being an entrepreneur closely resembles my time in the Coast Guard. It can be treacherous, difficult, and test my limits. It definitely takes smarts and a whole lot of guts, too. In fact, I’d have to say, launching Ascent 121 Media is not only fun, but truly the greatest adventure yet.
Except this time, I’m on a rescue mission of a different sort.
Instead of rescuing helpless mariners, I throw a lifeline to capable, but maxed-out entrepreneurs. Through my unique approach to web design, my clients walk away from our time together with more than a pretty website. They gain a profitable online platform that fuels their hopes for their future. They have the confidence that their investment will reap dividends of more time, less frustration, and greater business success for years to come.
Do You Need a Lifeline?
I want to help.
As an entrepreneur striving to create a life of freedom and purpose, I believe your business is one of the greatest adventures you will ever live. It’s the vessel that is going to carry you safely across treacherous waters to the personal haven you dream of. That place where you pursue what you love and find fulfillment in the flexible lifestyle you crave. Whether you are just starting out and don’t have a website, have a website but it’s floundering, or just need a little help navigating the ins and outs of building your business online, I’ve got your website solutions.
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